Local business owner hosts SOUL at theCO event to help the business community


JACKSON, TN (WNBJ) - In Jackson, a local business owner hosted an event geared towards networking and establishing unity among business owners.


Jackson business owner, Trunetta Atwater, hosted SOUL at theCO. The event helping black businesses network and learn from each other.


The SOUL event at theCO was an effort to elevate arts, culture, and knowledge in the black business community in Jackson.


The event featured a panel of business owners ready to answer any questions to help current and aspiring business owners get the helpful tips they need to become successful.


The hostess of the event has been operating her own photography business, Trunetta Atwater Photography, for over 10 years and wants to share the knowledge she has acquired over the years.


“I just felt like it was always on my heart to help other businesses grow because I have had a lot of conversations being a photographer with people in the community. So, they tell me, what their struggles are, and I am just like hey, we need to get together and actually talk about this collectively so we can begin to help each other,” said Trunetta Atwater, the hostess of SOUL event.


Event goer Khadeshia Jackson is an up-and-coming business owner, who makes natural hair care products. Her business is called Miracle K Beauty.


Jackson was deeply inspired and encouraged by the business advice she received at the event.


“Even on your worse days when you feel like you can’t go forward, you get up and push forward. I have never dreamed of this. I have never been in a room full of this many people of color coming together and deciding they want to be better; they are going to do better. Everything from today will go with me moving forward,” said Khadeshia Jackson, an event attendee.


Atwater says the event was a success and hopes this fosters more interest in black businesses.


“It was really great to have all black businesses and people who were interested in black businesses at this event tonight. I think it was very motivating and encouraging because one thing about its Jackson, people think the opportunity is not here, but I am a firm believer that it is and so tonight proved that there is,” said Atwater.


Atwater says she plans to host more events like this in the future to continue the conversation and provide an avenue of unity in the business community.



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